Isn’t it weird when we listen to a song we move to its rhythm, and it makes us feel good? You can’t help but move, it just feels right.
Some music moves people differently than others. Some songs resonate with certain generations, cultures, and individuals.
So how do we move the masses?
We like to think of moving as a language. When we move we understand, fully immersed in the rhythm, able to make it our own. We move because it compels us to, and we connect on a level that makes it difficult to be still.
Our motion has a language of push and pull. It may speed up and slow down, but it is never stagnant. It is in continuous motion, because what good is our medium if it is Luke-warm?
Our "Laws of Motion" are a broken down into emotional physics and physical emotions, because it takes both science and art to understand how to move someone, and then to actually do it.
We do not teach someone how to dance, we show them how good it feels when they move to their own song.